CEO/Principal Marketing Consultant

Paul is a U.S. Air Force Veteran (AMC/AFSF) and has been in the marketing world since 2014. Paul’s unique approach to consumer driven marketing strategies has enabled him to work with some of the biggest brands in e-commerce such as Newman’s Own, Brandless, Catalyst Lifestyle, Death Wish Coffee Company, Serial 1 by Harley Davidson to name a few.

In 2018, Paul was hired at Klaviyo where he developed the initial phases and foundation of Klaviyo’s Onboarding program and team. At Klaviyo, Paul successfully managed and scaled over 650 e-commerce businesses ranging from startups to enterprise. Learn more about Paul here.

Paul has a B.A. in Anthropology, B.A. in History and an M.A. in Education from Tufts University.

Creative Director

Ellie is a graphic artist and illustrator who has been pumping out creative content for over a decade. Ellie creates and directs strategic, consumer focused, visual campaigns with the aim of scaling brands, personalizing the customer experience, cementing consumer relationships, and driving brand awareness. She is a chameleon who can adapt to any industry, any brand, any product and make it shine.

Ellie is an accomplished designer with a diverse resume which includes children’s book illustration, video game concept art, adult coloring products, and prior to joining LDX in 2021 served as the creative director for one of the largest machine tool distributors in the United States. Learn more about Ellie here.

Ellie has a Bachelor of Fine Arts degree from Montserrat College of Art.

Marketing STRATEGIST

Sabih is a marketing wizard with 4 years of experience in the industry. He started his career as a Direct Response copywriter but quickly found his calling in E-commerce, where he is now generating millions for clients. With a proven track record of multiple massive wins under his belt, Sabih has worked with 7 & 8 figure brands.

Sabih’s unique skill sets have enabled him to excel in various communication formats, consumer marketing sales strategies and funnels, ensuring the delivery of high-quality content, monitoring performance metrics, optimizing campaigns for superior results and an exceptional eye for detail has earned him his reputation as a trusted resource to businesses looking to grow and succeed in the digital space.

Sabih has a bachelor’s degree in Marketing and Finance from Bahria University.

Graphic Designer& Social Media Coordinator

Emily is a graphic designer & multimedia specialist with a background in digital marketing. She’s passionate about brand identity and strategy, and loves to design creative assets to further her client’s strategic goals. After starting her own business over 5 years ago, Emily has firsthand experience in scaling startups, developing digital marketing content, and overseeing creative vision. Through her expertise in digital media & marketing, she was able to scale her business to a staff of over 20 employees, which she currently manages remotely. Her experience in multimedia led her to pursue a career in corporate and freelance graphic design, and since joining the LDX team in early 2023 - she hasn’t looked back since.

Emily has a B.S. in Digital Media: Video and a B.S. in Business Administration: Digital Marketing & Advertising from Liberty University.

Senior GRAPHIC DESIGNER

Sarah is a graphic designer and photographer who has spent the past decade immersing herself in the realms of marketing and design, showcasing her versatility across B2B, B2C, and e-commerce sectors.

In her professional journey Sarah has left her mark by producing diverse marketing collateral, ranging from printed booklets and brochures to dynamic digital advertising and website design. Sarah excels at infusing small businesses with creative branding. Her commitment to developing cohesive styles has been a driving force in enhancing brand identity and resonating with target audiences.

Sarah's drive for excellence and proactive approach have made her a creative force dedicated to making impactful contributions in the fields of marketing and design.

Sarah holds a Bachelor of Fine Arts from the Hartford Art School at the University of Hartford.


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